Semantic video analysis done right

We take the guesswork out of advertising

We believe no one should be left behind.
ReinCloud empowers SMEs who may not have the resources, scale, or access required to compete.
We ensure equity by removing barriers, enhancing clarity and creating opportunities for everyone.
Our Story
Scale
We are ReinCloud, a pioneering UK-based, AI-powered startup.
Conceived by Stefan Renstrom and Chayan Lorenn at a Durham University event, ReinCloud was founded to address the barriers to social media access that disproportionately affect small, female-led businesses.
By enabling access to the social platforms with the greatest potential, we set out to create the tools for small businesses to compete and scale with confidence.


Innovate
Chayan recognised that video is the most powerful and engaging medium, shaping culture and learning.
Today, 86% of all data is in video format, a vast and largely untapped resource that remains difficult to analyse, yet holds enormous potential.
By decoding the rich audio-visual and textual context of video, Stefan structures this data, unlocking faster iteration and innovation for small businesses.
Clarify
ReinCloud leverages your video content at scale using AI.
Our international team brings together expertise across law to data analysis, ensuring an accurate and consistent service.
We thrive on close partnerships with our clients. Together, we identify what works, set clear targets and develop predictive insights that remove guesswork from advertising.
With clarity, we are finally democratising social media advertising and helping underrepresented businesses compete whilst staying true to themselves.

Meet our Founders!
Chayan Lorenn
Durham University, Legal Expert,
Social Media Strategist, Content Creator

Hi, I'm Chayan, the co-founder of ReinCloud.
ReinCloud originated from the discovery that social media, a platform built on the promise of equal access to anyone with a smartphone, has, in practice, become increasingly inaccessible to small and mid-sized businesses, many of which are female-lead.
I bring deep industry insight from my background in legal and compliance, where transparency, fairness and access to complex systems sit at the heart of my work.
During my time at university, I served as President of the Pro Bono Society, where I worked closely with female-founded businesses to help them access government schemes aimed at supporting growth and long-term success. It was this experienced that shaped my motivation to empowering female-lead businesses through ReinCloud.
As a micro-influencer myself, I’m committed to being an empathetic, yet commercially astute parter to brands, combining first-hand understanding of the creator economy with an acute perspective on how businesses compete and grow in a digital marketplace.

"empowering small, female-led businesses"

"compete on insight rather than spend"

Hi, I'm Stefan, the co-founder of ReinCloud.
ReinCloud was born from a desire to democratise social media advertising.
After helping several friends, I became increasingly frustrated by the opacity, misinformation and lack of guidance that disproportionately affects smaller and non-traditional businesses. Too often, only bigger brands can afford to experiment, and learn, widening the inequality divide.
From working in hospitals to offices, people are always at the centre of what I do. I have learned that regardless of background, progress starts with understanding.
ReinCloud gives small businesses fair access to the most powerful advertising platforms in the world. Compete on insight rather than spend.
Imperial College London, Medical Doctor,
Business Strategist, AI Specialist
Stefan Renstrom

5
Different nationalities

50%
Female leadership
Learn more about us on ReinBlog and find out what's next!
